Branding plays a vital role in a business to set its foot in the market. It is nothing but awareness. Tell me who on this planet is not aware of brands like Apple, Nike, Reebok, Gucci,etc.? Branding is creating awareness about your products and services among people. But this not limited to building awareness only. A brand is successful only when it has build trust in the eye of customers. Once people start recognizing you, the graph of growth will go upwards unless everything remains well. To achieve that you will require a digital marketing strategist because it involves a lot of things. PPC is one of the components of digital marketing which helps build brand awareness. What is PPC? PPC stands for pay per click; it is the most popular form of search engine advertising. Here an advertiser has to pay a certain amount to a search engine whenever a user clicks on your ads. If your PPC campaign is great, the fees are worth paying. Your ads might appear on top of search engine resul...