A multimedia messaging app with a 200 million user base is an incredible source of entertainment. Apart from Instagram and Facebook, this app allows you to connect with your close friends. It is a popular network where most users are below 25 years. Story This feature is no different than Instagram and Facebook. People share small moments in stories. These are unlike normal posts where people like to post more life-related stuff. It is similar to Facebook and Instagram. Lens It is one of the amazing features of Snapchat where a person can try taking a snap with different looks. It is a rich source of entertainment. You can see many versions of yourself like an older and younger version. Filters Here also you can find filters that are normally available in other giant apps. A variety of filters is available here from black and white to stars bubbling up. Geo filters Geo filters are filters that fit perfectly in your background, for instance, a building behind you whe...
Branding plays a vital role in a business to set its foot in the market. It is nothing but awareness. Tell me who on this planet is not aware of brands like Apple, Nike, Reebok, Gucci,etc.? Branding is creating awareness about your products and services among people. But this not limited to building awareness only. A brand is successful only when it has build trust in the eye of customers. Once people start recognizing you, the graph of growth will go upwards unless everything remains well. To achieve that you will require a digital marketing strategist because it involves a lot of things. PPC is one of the components of digital marketing which helps build brand awareness. What is PPC? PPC stands for pay per click; it is the most popular form of search engine advertising. Here an advertiser has to pay a certain amount to a search engine whenever a user clicks on your ads. If your PPC campaign is great, the fees are worth paying. Your ads might appear on top of search engine resul...